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Category Archives: Indian market

31st January

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Source - The reading room. Not porn

Today, I completed my first month with no gaps in posts. It was difficult but exciting. Sadly, I won’t continue with this in February due to life (wattpad, late reviews, less movies, hardly any studies, etc)

Let’s get back to the reviews

India Reloaded: Inside India’s Resurgent Consumer Market

by Dheeraj Sinha (Goodreads Author)

 3.71  ·   Rating Details  ·  24 Ratings  ·  5 Reviews

My rating – five stars

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Blurb —

Brands and businesses from across the globe have tried to leverage the India opportunity, based upon simplistic and widely-held assumptions. This book takes a critical look at these myths and contradictions from an inside perspective, presenting a fresh and nuanced perspective on the opportunities that the Indian market offers. It draws upon a wealth of data, from consumer research, market data, macroeconomic research, popular culture and case studies, to provide a thorough and compelling insight into what makes for success in the complex Indian market, based upon two decades of experience. 

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My copy

MY REVIEW —

I started this book a week ago. I read the introduction with curiosity. I started with the chapters and read them slowly but steadily.

    This is not some fiction story which will force you to complete it in one sitting. Nope, its completely nonfiction and 99% who read the title know that.

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Source - google

So what’s this book about?

As the title speaks, “Its about the developing India, the resurgent India.

Let me make one thing very clear, this book is for one —

— Who is a commerce student (guys, this is a must)

— Who is going to appear for a bank interview or Group Discussion (will increase your knowledge)

— Who is not reading the newspaper daily (I am not counting cricket news and entertainment news as news)

— Who wants to start a business (to understand your customer and market)

— Who wants to know about Indian market.

In this age of cut throat competition, the businessmen need to understand the wants of the customer. The author discloses the truth behind the success and failure of things in Indian Market. It is crucial to comprehend the market before taking a risk.

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How even the big brands like Tata failed when they brought Nano or how single handedly brands like Sensodyne and Oral care from GSK accumulated a huge share in just three years, it is all revealed in this book by Dheeraj Sinha.

This book increased my knowledge on various subjects. There maybe some things in this book which you already know about but there are many other important topics which will surprise you.

I thank the author for writing it because it certainly did increase my economic, market and consumer awareness.

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Not too lengthy, not too short.

To The Author – You could have sent me a paperback, I don’t need a hardcopy to review a book. Thank you.

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Nishtha Singh

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